LA GENTE SF was born in the eclectic San Francisco Bay Area and is led by Rafael Bustamante Sarria: singer-songwriter and voting member of the Recording Academy/Grammy's.  The group  has created their own unique blend of World Music, Cumbia, Reggae, Salsa, Hip-Hop and Reggaeton. Their music and live shows fuse together rhythms, dances and cultural influences from all over Latino America and the Caribbean with a  distinct San Francisco flavor, to create an infectious, high energy dance party.